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Tag: business anthropology

Sensemaking: Five principles for applying humanities in business

Somebody recently asked me why I am so interested in linking the humanities to business. Why not concentrate more on societal impact through policy, non-profits, and community engagement? My answer? It is precisely because thinking about humanities and business together is so uncomfortable on both sides of the equation that I believe it needs more attention. “Sensemaking” is a concept that has been widely used to study companies and other organizations from a cultural perspective. According to one source, it refers to “research that is interpretive, social constructionist, processual and phenomenological”. It is interpretation raised to the second power (so…

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